Element Television

Element Electronics is a prominent American consumer electronics brand founded in 2007. The company is best known for its range of televisions and home appliances. While many of its components are sourced and manufactured in China, Element gained significant attention for its 'Made in America' initiative, having opened a large-scale television assembly plant in Winnsboro, South Carolina, in 2014.

The brand focuses on providing affordable, high-quality technology to the mass market. Its product line includes high-definition televisions ranging from standard LED models to advanced 4K Ultra HD smart TVs featuring integrated streaming platforms like Roku TV. Despite its American roots and domestic assembly efforts, the brand relies on a global supply chain for core technical components like panels and motherboards.

Ownership of the brand remains private. Element Electronics is headquartered in Hopkins, Minnesota, and operates as an independent company. It maintains strategic partnerships with major retailers and software providers to ensure its products remain competitive in the fast-paced electronics industry. The company's commitment to domestic assembly in South Carolina makes it one of the few television brands with a significant industrial footprint in the United States.