Made O'Meter
Discover where a brand or product originates
Old El Paso is a world-renowned brand synonymous with Tex-Mex cuisine, offering a wide array of products from taco shells to seasoning mixes. Founded in 1917 as Mountain Pass Canning Company in New Mexico, USA, the brand was officially named Old El Paso in 1938. It has since grown into a global household staple, particularly in Europe, Australia, and North America.
While the brand originated in the United States, its manufacturing is now global to meet international demand. For European markets, production often occurs in regional facilities. The brand is currently owned by General Mills, a major American multinational consumer foods manufacturer based in Minneapolis. General Mills oversees the global distribution and marketing of the brand, ensuring its presence in supermarkets across the globe.
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