JLab Go Air Pop True Wireless Earbuds

JLab is a major player in the accessible personal audio market, known for producing high-quality earbuds, headphones, and microphones. Originally founded in 2005 in Tucson, Arizona, by Win Cramer and a small team, the brand moved its headquarters to San Diego, California, where it continues to design and engineer its products.

While the intellectual property and design are American, manufacturing is primarily handled in China to maintain the brand's competitive 'accessible luxury' pricing. In 2021, JLab was acquired by the Japanese international trade and investment firm Noritsu Koki, which now serves as the ultimate owner, providing the financial backing for JLab's global expansion into European and Asian markets.