Deluxe Manuka Honey

Deluxe is a private label premium brand owned by Lidl, a German global discount supermarket chain. This specific product is Manuka Honey, which is unique to New Zealand and parts of Australia due to the Leptospermum scoparium tree.

While the branding and distribution are managed by Lidl in Germany, the honey itself is sourced and packaged in New Zealand to meet the strict MGO (Methylglyoxal) certification standards required for authentic Manuka honey. As a private label, it is exclusively distributed through Lidl's international network of stores.