LdB (Lait de Beauté) personal care

LdB, which stands for Lait de Beauté (Milk of Beauty), is a classic skincare brand with a heritage dating back to 1945. Although its name is French, the brand was actually founded in Sweden by Knut Wulff, a visionary who wanted to bring high-quality beauty products to the Swedish market. The brand quickly became a household name in Scandinavia, known particularly for its lotions, deodorants, and shower creams that are designed to be gentle on the skin.

Throughout its history, the manufacturing of LdB has primarily remained in Sweden, particularly at the production facility in Falun. This local manufacturing has helped maintain a strong association with Swedish quality and skincare standards. The brand has transitioned through several owners over the decades as the consumer goods market consolidated.

Today, LdB is owned by Orkla, a leading Norwegian industrial conglomerate. Orkla acquired the brand as part of its strategy to dominate the Nordic personal care and home care markets. Under Orkla's ownership, LdB continues to be a staple in Nordic bathrooms, focusing on moisturizing properties and mild formulations that cater to the regional climate and consumer preferences.