Bloo toilet cleaner

Bloo is a household name in the United Kingdom, specifically known for its innovative toilet cleaning solutions. The brand rose to prominence through the invention of the 'in-cistern' block, which turns the water blue and provides continuous cleaning with every flush. Its history is deeply rooted in the British hygiene market, where it has maintained a leading position for decades.

While Bloo originated as a British brand, it is now part of a global portfolio owned by the German multinational Henkel. Manufacturing takes place in various locations across Europe to supply different regional markets, primarily within the UK and Ireland. The brand has expanded from basic cistern blocks to include rim blocks, gels, and foams, focusing on both aesthetic blue-water effects and hygienic performance.

Under Henkel's ownership, Bloo benefits from international research and development facilities. This allows the brand to integrate advanced fragrance technologies and anti-limescale formulas into its traditional product line. Today, Bloo remains a staple in British bathrooms while operating as a subsidiary brand within a major global conglomerate based in Germany.