wilko 2.4L water filter jug

The Wilko water filter jug is a staple household product originally developed by the British high-street institution, Wilko. Known for offering affordable home and garden goods, Wilko was established in 1930 in Leicester, England. While the brand faced significant retail challenges in 2023, the brand name and intellectual property were successfully acquired by CDS Superstores International.

Manufacturing of Wilko's own-brand kitchenware and appliances typically takes place in China to maintain the brand's commitment to value pricing. Following the acquisition, Wilko products are now primarily distributed through The Range stores and the brand's dedicated online platform. This transition has allowed the historic British name to persist under new corporate ownership while maintaining its focus on functional, everyday items for the UK market.