Mistol All in One dishwasher capsules

Mistol is a landmark Spanish brand with a legacy dating back to 1953, when it revolutionized the market as the first dishwashing liquid sold in glass bottles rather than in bulk. Its history is deeply rooted in the Spanish household cleaning sector, where it has maintained a prominent presence for over seven decades. The brand spent many years under the stewardship of the multinational Henkel Ibérica, which acquired it in 1969 and focused its commercialization primarily on the Spanish market.

In 2020, Mistol underwent a significant ownership change when it was acquired by the Valencian company Químicas Oro. This acquisition was part of a broader strategy by Químicas Oro to revitalize and expand its portfolio of home care products. Today, Mistol is manufactured in Spain, specifically at production facilities in the Valencia region, ensuring the brand continues its long-standing tradition of local production.

Currently, Mistol is part of the international portfolio of the French group Altaïr. The ultimate ownership of the brand lies with Eurazeo, a leading global investment group headquartered in France, which acquired a majority stake in Groupe Altaïr in late 2020. Under this ownership, the brand has diversified into modern formats such as the 'All in One' machine dishwasher capsules shown in the image, blending its historical reputation with modern cleaning technologies.