Rimmel London Provocalips 16HR Lip Colour

Rimmel London, a heritage British cosmetics brand, was founded in 1834 by Eugène Rimmel in London, United Kingdom. Originally starting as a perfumery, it became a pioneer in the cosmetics industry, notably for its mascara, which became a generic term for the product in many languages.

Today, Rimmel London operates as a global brand under the ownership of Coty Inc., a multinational beauty conglomerate based in the United States. While the brand carries the 'London' name and maintains its British identity through marketing and history, manufacturing occurs across multiple international facilities, including sites in Germany, the United Kingdom, and the United States, to serve its global market.