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Albert Heijn Eredivisie Voetbalplaatjes

ownerAhold Delhaize (Morocco)
originMorocco
manufacturedNetherlands

Albert Heijn Eredivisie Voetbalplaatjes are an iconic collectible trading card series featuring players from the Dutch professional football league. These cards are traditionally released as part of a recurring loyalty campaign by the Dutch supermarket chain Albert Heijn. Customers receive a pack of cards for every set amount spent at the store, encouraging fans of all ages to complete a seasonal album.

The cards are designed and produced specifically for the Dutch market. While the intellectual property of the player images and club logos belongs to the Eredivisie and its constituent clubs, the campaign itself is an Albert Heijn branded initiative. The brand is deeply rooted in Dutch culture, dating back to 1887, and remains the primary supermarket retailer in the country.

Albert Heijn is owned by Ahold Delhaize, a major international food retail group. This parent company was formed through the 2016 merger of the Dutch Ahold and the Belgian Delhaize Group. It is headquartered in Zaandam, Netherlands, making the ultimate ownership and brand origin firmly Dutch.

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