Avant BRD85WH1 refrigerator

Avant is a private label brand primarily retailing in Northern Europe, specifically through major electronics retailers like NetOnNet. The brand focuses on delivering cost-effective home appliances such as refrigerators, freezers, and washing machines.

Ownership of the brand lies with NetOnNet AB, a prominent Swedish home electronics company founded in 1999. In 2022, NetOnNet merged with the Norwegian retailer Komplett ASA, creating one of the largest e-commerce players in the Nordic region. Manufacturing for Avant products is typically outsourced to large-scale original equipment manufacturers (OEMs) in China, which is common for value-oriented appliance brands managed by European retail groups.