Made O'Meter
Discover where a brand or product originates
Bio+ is a prominent Dutch brand specifically created to make organic products accessible to a wide audience through various supermarket chains in the Netherlands. The brand specializes in organic food items that adhere to strict European Union organic certification standards, ensuring no chemical pesticides or artificial fertilizers are used during cultivation.
The Sultana raisins featured in this packaging typically originate from Turkey, which is a global leader in the production of high-quality organic sultana grapes. After harvesting and drying, the product is imported and packaged for the Dutch market under the Bio+ label.
Ownership of the Bio+ brand resides with Stichting Merkartikel Bio+, but it is commercially managed and distributed by Superunie, a massive purchasing cooperative that represents numerous independent supermarket organizations in the Netherlands. This structure allows the products to be sold across different retailers while maintaining a consistent organic brand identity.
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