Look-O-Look Eetpapier

Look-O-Look Eetpapier (Edible Paper) is a nostalgic confectionery product widely popular in the Benelux region. Originally known for its wafer-like texture and interactive designs, such as 'tongue tattoos,' it belongs to the creative candy segment designed to make snacking a playful experience.

The Look-O-Look brand was established in the Netherlands in 1969 by the company Look-O-Look B.V. Over the decades, it became famous for its diverse range of hanging candy bags and 'candy pizza' concepts. Today, the brand is a key subsidiary of the Italian-Dutch multinational Perfetti Van Melle. While the brand is Dutch in origin, the edible paper products are primarily manufactured in Germany at specialized facilities before being distributed globally. Perfetti Van Melle remains the ultimate owner, managing the brand from their dual headquarters in Italy and the Netherlands.