Association Familiale Mulliez (AFM) holding brands

The Association Familiale Mulliez (AFM) is a powerful French family-owned holding company that controls a massive ecosystem of global retail brands. Founded by Gérard Mulliez in the Hauts-de-France region, the group operates through a unique model of family investment rather than a traditional public corporation.

Key global brands under the AFM umbrella include the retail giant Auchan, the sporting goods retailer Decathlon, the home improvement chain Leroy Merlin, and various other brands like Kiabi, Norauto, and Boulanger. Their products are manufactured across a diverse global supply chain spanning Europe, Asia, and North Africa, depending on the specific retail sector and brand requirements.

The organization is characterized by its long-term investment horizon and private ownership structure, which allows the nearly 800 members of the Mulliez family to maintain control over several of France's largest international retail operations. The ultimate owner is the Mulliez family collective, headquartered in Roubaix, France.