Mio Water Enhancer

Mio is a liquid beverage enhancer brand that revolutionized the drink category by offering concentrated flavors in small, portable squeeze bottles. Launched in 2011, it was specifically designed to cater to the growing demand for customizable, calorie-free hydration options on the go.

The brand was developed and launched by Kraft Foods, which later became Kraft Heinz. Since its inception, Mio has expanded its product line to include varieties focused on caffeine (Mio Energy), vitamins (Mio Vitamins), and electrolytes (Mio Electrolytes). While the product was originally an American innovation, its success has led to various iterations and similar products across global markets.

Today, Mio remains a key brand in the Kraft Heinz portfolio. It is primarily manufactured in the United States, utilizing the company's extensive North American production facilities to distribute to various retail channels.