Lovehoney

Lovehoney is a globally recognized brand in the sexual wellness industry, specializing in personal care products, adult toys, and lingerie. Founded in 2002, the brand significantly changed the retail landscape for sexual wellness by positioning its products as approachable lifestyle accessories, moving away from traditional adult industry tropes. The brand caters to a diverse global audience and has been awarded the Queen's Award for Enterprise for its international expansion.

While the brand maintains strict design and quality control standards in Europe, the physical manufacturing of its electronic products and textile range takes place primarily in China, as is common with electronic consumer goods. In recent years, ownership has transitioned to a multi-billion dollar conglomerate, solidifying its place as a dominant force in the global wellness market.