REMA 1000 Kulørt Liquid Laundry Detergent

REMA 1000 Kulørt is a liquid laundry detergent specifically formulated for colored fabrics, sold primarily in Denmark and Norway. As a private label product, it is developed for the REMA 1000 supermarket chain and emphasizes environmental labeling, carrying certifications like the Nordic Swan Ecolabel.

The product is manufactured in Denmark by Nopa Nordic A/S, a specialist in private label cleaning and personal care products based in Hobro. The brand is owned by the Reitan Retail group, a major Scandinavian retail conglomerate. This ensures a streamlined supply chain where the product is manufactured locally and distributed through the owner's extensive retail network.