Veltie Facial Tissues

Veltie is a well-established brand in the Central and Eastern European paper hygiene market, known for its focus on softness and quality. The brand's origin lies in the tissue paper sector of Poland, where it was developed following the international divestment of the Velvet brand from Kimberly-Clark. Today, Veltie produces a wide range of products including facial tissues, toilet paper, and kitchen towels, often emphasizing eco-friendly packaging as seen in the 'Ecopack' variants.

Ownership of the brand has seen significant movement since its inception. While it carries a heritage from the Polish paper industry, it is currently under the umbrella of Albeas, a major European player in the tissue market formed through mergers and acquisitions within industrial hygiene sectors. This strategic ownership ensures that Veltie remains competitive through cross-border manufacturing networks, primarily centered in Poland to serve the European market.