Poppin Microwave Popcorn

Poppin is a leading microwave popcorn brand in the Australian market, known for its variety of flavours and convenient popping bags. The brand has been a household staple for decades, offering a cinema-style snack experience at home.

Historically, Poppin was part of the Ward McKenzie's portfolio before being acquired by the snack food giant Snack Brands Australia. Today, the manufacturing remains primarily focused in Australia, utilizing locally grown corn to serve the domestic market. The brand's identity is centered on fun, family snacking and high-quality ingredients.

In 2024 and beyond, the brand is owned by the Universal Robina Corporation (URC), a major multinational conglomerate based in the Philippines. URC acquired Snack Brands Australia to expand its footprint in the Oceania region, placing Poppin alongside other iconic local brands like Cheezels and CC's.