Super Fresco Soft vegetable spread

Super Fresco is a well-established brand in the Greek market, primarily known for its range of margarine and vegetable-based spreads. The product shown, Super Fresco Soft, is an affordable spreadable fat typically used as a butter substitute for breakfast or cooking. It distinguishes itself with its yellow and red packaging and its slogan highlighting value for money.

The brand has its roots in Greece, having been part of the portfolio of Elais, a historic Greek oil and fats company founded in 1920. Over subsequent decades, Elais became closely integrated with the multinational Unilever. In 2018, as part of a global restructuring, Unilever sold its spreads division to KKR, leading to the creation of Upfield. Today, Super Fresco is owned by Upfield, a global leader in plant-based nutrition, which maintains the brand's strong presence and localized production within Greece and the wider region.