Haier Television

Haier is a globally recognized Chinese home appliances and consumer electronics company. The brand originated in Qingdao, Shandong province, China, in 1984 under the leadership of Zhang Ruimin. Initially a struggling local refrigerator factory, Haier transformed into one of the world's leading brands for white goods and consumer electronics through a pivot toward high-quality standards.

Today, Haier operates on an international scale with production facilities located in numerous countries including China, India, the United States (following its acquisition of GE Appliances), and various European and Southeast Asian nations. This distributed manufacturing model allows the company to cater quickly to regional market demands while maintaining a global supply chain.

The brand is owned by the Haier Group Corporation, which remains headquartered in China. The company has evolved into a multinational conglomerate that owns several other famous household names, including GE Appliances in the US, Candy in Italy, and Fisher & Paykel in New Zealand, solidifying its position as a powerhouse in the global appliance industry.