Regina di Cuori kitchen towel

Regina is a flagship brand of the Sofidel Group, founded in 1966 in Porcari, Lucca (Italy). The 'Regina di Cuori' product line is popular for its high absorbance and distinctive heart-shaped decorative prints. The brand reflects Italian industrial excellence in the paper manufacturing sector.

Today, Regina is owned by the Sofidel Group, which is the second-largest tissue paper producer in Europe and a major global player. While the brand originated in Italy and continues to have major operations there, Sofidel operates production facilities across several countries including the UK, USA, France, and Germany to serve international markets. The ultimate ownership remains with the Stefani and Lazzareschi families through the Sofidel Group, based in Italy.