Penny Market Retail

Penny (stylized as PENNY Market) is a multinational discount supermarket chain based in Germany. Originally founded by the Leibbrand Group in 1973, the brand became a central component of the REWE Group's retail strategy. It operates thousands of stores across several European countries including Germany, Austria, Italy, Romania, Czech Republic, and Hungary.

While the flyer features various third-party brands like Coca-Cola (USA), Nutella (Italy), and Ritter Sport (Germany), the Penny brand itself represents the retail service and its extensive private-label product lines. The supermarket's private label items are sourced from a vast network of suppliers across Europe, adhering to the REWE Group's centralized procurement standards. Ownership remains under the REWE Group, one of Germany's leading retail and tourism cooperatives.