Grumme Kulörtvätt Lindblomma laundry detergent

Grumme is a quintessential Swedish brand known for its environmentally conscious cleaning products. Originally founded in 1882 by Ferdinand Grumme in Stockholm, the brand initially gained fame for its iconic liquid pine soap (Sopa). Today, the product line has expanded to include laundry detergents like the 'Kulörtvätt Lindblomma' shown here, which is specifically formulated for colored fabrics with the scent of linden blossom.

The brand has a strong focus on sustainability, with most of its production occurring locally in Sweden to minimize transportation distances and environmental impact. The packaging often features the Nordic Swan Ecolabel, emphasizing its commitment to ecological standards.

Ownership of the brand has transitioned over the years. Originally a family-run business, it was acquired by the Norwegian consumer goods giant Orkla. As of 2026 and beyond, Orkla remains the ultimate owner, managing Grumme through its Orkla Home & Personal Care division. This partnership maintains Grumme's Swedish identity while leveraging Orkla's extensive distribution network across the Nordics.