Softlan Ultra Outdoor Fresh Fabric Softener

Softlan is a globally recognized brand of fabric softener, majorly known for its presence in European and Asian markets. Originally developed as part of the Colgate-Palmolive portfolio, the brand has built a long-standing reputation for its long-lasting scents and fabric protection capabilities.

The product shown is the Ultra Outdoor Fresh variant, which is part of their concentrated line designed for efficiency and reduced environmental packaging impact. Manufacturing for the European market is primarily centered in France at the Colgate-Palmolive facilities, though regional production occurs across several global hubs to serve local markets.

The brand is owned by Colgate-Palmolive, a massive American multinational consumer products company. Under this ownership, Softlan continues to be a market leader in the laundry care category by integrating new fragrance technologies like the 3D fragrance technology highlighted on the packaging.