Kellogg's Blueberry Wheats cereal

Kellogg's Blueberry Wheats are a popular breakfast cereal featuring shredded whole wheat biscuits filled with a blueberry-flavored center. The brand Kellogg's was founded by Will Keith Kellogg in 1906 in Battle Creek, Michigan, USA, following the development of toasted corn flakes. Over the last century, it has grown into one of the most recognizable food brands globally.

Manufacturing for the Blueberry Wheats variety often takes place in the United Kingdom to serve the European market, though the company maintains a massive global supply chain with plants across several continents. The brand is known for its high-fiber grains and fortified nutritional profiles, catering to health-conscious consumers looking for convenient breakfast options.

Historically, the brand was operated by the Kellogg Company. However, in 2023, the company underwent a major corporate restructuring, splitting into two distinct entities: Kellanova and WK Kellogg Co. The Blueberry Wheats brand, along with most international cereal operations and snack brands, now falls under the ownership of Kellanova, which remains headquartered in the United States and continues to manage the brand's global expansion and product innovation.