Pop Bakery Smördeg med Smör

Pop Bakery is a prominent brand in the European chilled dough market, specializing in ready-to-bake products such as puff pastry (smördeg), pizza dough, and bread rolls. The brand is particularly well-known for its convenient, high-quality offerings that simplify home baking for consumers. The specific product pictured is their butter-based puff pastry, marketed in Scandinavia.

Originally developed under the French company Cérélia, the brand has grown through extensive expertise in dough manufacturing. Pop Bakery products are primarily manufactured in France, where the parent company maintains state-of-the-art production facilities. The brand's presence spans multiple European countries through various retail partnerships and localized branding strategies.

The ultimate owner of Pop Bakery is Cérélia, a global leader in the chilled dough category. Cérélia was formed through the merger of EuroDough and L'Alsacienne de Pâtes Ménagères in 2012. Today, the company is backed by private equity investment (specifically Ardian) and continues to expand its international footprint with headquarters in Paris, France.