Frisk Clean Breath Mints

Frisk is a globally recognized brand of high-intensity, sugar-free breath mints. The brand was originally created in 1986 by a Belgian entrepreneur who developed the formula in collaboration with a pharmaceutical company. Initially sold exclusively in Belgian pharmacies, the product gained rapid popularity and expanded into international markets, finding exceptional success in Japan where it has become a staple confectionery item.

In 1995, the brand was acquired by Perfetti, which later merged to become Perfetti Van Melle. While the brand has its roots in Belgium, manufacturing for the Japanese market is primarily handled in the Netherlands. In Japan, Kracie Foods, Ltd. serves as the licensed distributor and manufacturer of these specific bottle-type products, ensuring they meet local standards while maintaining the brand's signature 'extreme freshness' profile.

Today, Frisk is owned by Perfetti Van Melle, one of the world's largest confectionery and gum manufacturers, headquartered in both Italy and the Netherlands. The brand continues to lead the Japanese mint market with various formats, including the iconic micro-tablets and larger 'Neo' and 'Clean Breath' varieties.