Made O'Meter
Discover where a brand or product originates
Sanders is a legendary American confectionery brand founded by Fred Sanders in Detroit, Michigan, in 1875. Known for its 'Small Batch Wonders,' the brand gained fame for its premium chocolates, ice cream toppings, and the invention of the ice cream soda. The products are primarily manufactured in the United States, specifically in Michigan, adhering to traditional recipes that have been passed down for over a century.
In 2018, Sanders was acquired by Kar's Nuts (Kar Nut Products Company), another Michigan-based snack giant. This merged entity eventually became part of the Second Nature Brands portfolio. Today, Sanders is owned by Second Nature Brands, which is controlled by CapVest Partners LLP, a global private equity firm headquartered in London, United Kingdom. Despite the international ownership, the brand maintains its deep roots and manufacturing presence in the American Midwest.
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