Passenger clothing

Brand Heritage and Mission

Passenger is a UK-based lifestyle and outdoor clothing brand founded in 2012 by Richard and Alexa Sutcliffe. Based in the New Forest, Hampshire, the brand was established with a philosophy deeply rooted in adventure, travel, and a connection to the great outdoors. Passenger has built a strong reputation for its 'surf-chic' and 'wanderlust' aesthetic, focusing heavily on responsible manufacturing and ethical sourcing.

Manufacturing and Sustainability

While the brand is designed and managed in the United Kingdom, production takes place in multiple countries including Turkey, China, and India. The brand is notable for its commitment to environmental stewardship, utilizing materials like recycled polyester, organic cotton, and hemp. They are well-known for their reforestation initiative, planting a tree for every order placed to offset their carbon footprint.

Ownership and Growth

In recent years, Passenger has seen significant investment to fuel its international expansion. In 2023, the brand secured a £15 million investment led by Growthdeck and consumer specialist investment firm Active Partners (who have previously backed brands like Rapha and Soho House). Despite this outside investment, the brand remains an independent entity headquartered in the UK, maintaining its original values while scaling its reach globally.