Avecrem bouillon cubes

Avecrem is an iconic brand deeply rooted in Spanish culinary culture. It was launched in 1954 as a solution for home cooks to enhance the flavor of their dishes with bouillon cubes. The brand quickly became a staple in Spanish households, known for its distinctive yellow and red packaging and its focus on sourcing quality ingredients like chicken responsibly reared in local regions.

Today, Avecrem is manufactured primarily in Alcañiz, Spain, by the GBfoods group. The brand has evolved over decades, expanding its product line to include concentrated broths and 100% natural variants. Its ownership has remained consistent through the growth of its parent company, Gallina Blanca, which eventually merged with other entities to form the global conglomerate GBfoods, currently owned by the Agrolimen investment group.