Die Butter (Swiss Butter)

Die Butter is a staple dairy product in Switzerland, easily recognized by its iconic multi-colored striped packaging (green, blue, yellow, and red). This specific product is a collective brand managed by Switzerland's central dairy organization to represent high-quality Swiss butter made from pasteurised cream. The trilingual labeling (German: Die Butter, French: Le Beurre, Italian: Il Burro) reflects the linguistic diversity of its home country.

The production is carried out by various Swiss dairy processors under strict quality standards set by the industry body. It is synonymous with Swiss agriculture and is primarily produced for the domestic market, ensuring that consumers receive a product rooted in Swiss Alpine tradition. Ownership and management of the brand fall under Cremo SA and Emmi Group, two of the largest dairy companies in Switzerland, who work within the framework of the industry organization Branchenorganisation Butter.