Zero-Cal Sucralose liquid sweetener

Zero-Cal is Brazil’s most iconic and leading brand in the sweetener market. Launched in the 1980s, it revolutionized the consumption of sugar substitutes in the country by offering a liquid formula that was easier to dose in coffee and juices. Originally developed by the Brazilian pharmaceutical company Hypera Pharma (formerly Hypermarcas), it has maintained a dominant market share for decades.

The product is primarily manufactured in Brazil, where the brand is deeply rooted in the local dietary culture. The sucralose version follows the global trend of providing a taste profile more similar to natural cane sugar but with zero calories. Today, the brand remains under the control of Hypera Pharma, one of the largest pharmaceutical and consumer goods companies in Latin America.