E-Cloth Microfiber Cleaning Cloth

E-Cloth is a well-established brand in the eco-friendly cleaning industry, known for its high-performance microfiber cloths that clean using only water. The brand was originally developed in the United Kingdom during the late 1990s, pioneering a mechanical rather than chemical approach to household sanitation. While the brand has its roots in English innovation, its manufacturing processes are global, with production typically occurring in countries specialized in high-tech textile manufacturing, such as Vietnam, Indonesia, and China.

In recent years, the brand has expanded its global footprint through strategic ownership. In 2021, E-Cloth was acquired by the Tanbridge Group, an investment firm focused on home and consumer goods. The acquisition was designed to accelerate the brand's growth in North American and European markets. Today, E-Cloth remains a leader in the sustainable cleaning sector, focusing on reducing chemical use and waste in the home through durable, reusable textile solutions.