High5 Sports Nutrition

High5 is a widely recognized brand in the sports nutrition industry, famous for its scientifically formulated range of energy gels, electrolyte drinks, and recovery proteins. Founded by ultra-marathon athletes in the mid-1990s, the brand was built on the necessity for high-performance fueling solutions that are easy on the stomach during intense physical activity. It has since become a staple for endurance athletes, including cyclists and triathletes, worldwide.

Over the years, the brand has transitioned from an independent enthusiast-led company to a professionalized global entity. In 2017, the brand was acquired by Associated British Foods (ABF), a major international food and retail group. This acquisition allowed High5 to leverage global supply chains and advanced research facilities while maintaining its British heritage. Today, the products are primarily manufactured in the United Kingdom and distributed across Europe and beyond.

High5 remains committed to testing its products with elite athletes to ensure efficacy. The brand is now part of the AB Sports Nutrition division within the larger ABF portfolio, sitting alongside other notable health and wellness brands. Ownership by a multinational conglomerate ensures that the brand continues to innovate in the competitive sports supplement market.