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Granado Bebê Talco

ownerPuig (Minority Stake) / Christopher Freeman (Controlling Interest) (Spain / Brazil)
originBrazil
manufacturedBrazil

Granado Pharmácias is one of Brazil's most iconic and historic brands, founded in 1870 by José Antônio Coxito Granado in Rio de Janeiro. Known for its apothecary roots and high-quality vintage formulations, it has become a staple in Brazilian hygiene and beauty rituals. The 'Bebê' (Baby) line is specifically designed for sensitive infant skin, maintaining a strong market presence for generations.

The product is primarily manufactured in Brazil, where the company operates its own factories to maintain traditional standards. While the brand remained family-owned for over a century, a minority stake was sold to the Spanish group Puig in 2016 to facilitate international expansion. However, the management and majority control still maintain their Brazilian character, with the ultimate headquarters focused in Brazil under the Granado family stewardship and the Puig partnership.

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