Made O'Meter
Discover where a brand or product originates
Hercules is a well-established household brand in Australia and New Zealand, primarily known for its range of food storage solutions, including resealable bags, aluminum foil, and cling wrap. The brand has been a staple in kitchen pantries for decades, positioning itself as a durable and reliable choice for food preservation.
While the brand has a strong historical presence in the Australian market, manufacturing for Hercules storage bags is typically conducted in Thailand. This offshore manufacturing allows for high-volume production while maintaining the technical specifications required for their 'Twin Zip' sealing technology. Ownership has transitioned over the years through various corporate mergers and acquisitions involving major fast-moving consumer goods (FMCG) entities.
Today, the Hercules brand is owned by the S.C. Johnson & Son company, an American multinational privately held company. S.C. Johnson acquired the business as part of its global strategy to dominate the household storage category, which also includes the globally recognized Ziploc brand. In Australia, the brand is managed under the S.C. Johnson & Son local subsidiary, ensuring that while the manufacturing occurs abroad and the ultimate ownership is American, the products remain tailored for the Australian retail landscape.
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