Eco Basics Toilet Paper Holder

Eco Basics is an eco-conscious brand under the White Magic umbrella, a company founded in Australia. The product is designed to provide a sustainable and stylish storage solution for the bathroom, utilizing materials like bamboo and stainless steel. While the brand is rooted in Australian innovation and entrepreneurship, the physical manufacturing of this item takes place in China to leverage specialized production facilities.

The White Magic group, which owns Eco Basics, is headquartered in Queensland, Australia. Since its inception, the company has focused on reducing chemical usage in the home through microfiber technology and natural materials. It remains an Australian-owned entity, managed by JTC Imports / Exports Pty Ltd, ensuring that the brand logic and design remain local even as global supply chains are utilized for manufacturing.