Blend Jeans

Blend is a contemporary fashion brand established in Vejle, Denmark, in 1993. Originally part of the BTX Group, it quickly became known for its 'global jeans culture' and affordable, trendy menswear.

Today, the brand is owned by the DK Company, one of Europe's leading fashion groups. While the creative direction and design sessions take place in Denmark, manufacturing is handled by a global network of suppliers, primarily located in regions like Asia and Southern Europe to maintain scale and competitive pricing.