Craig's Jam

Craig's is a storied household name in New Zealand, famously known for its range of jams, marmalades, and beetroot products. The brand originated in the late 19th century in Napier, New Zealand, where it quickly became a staple found on breakfast tables across the country. Historically, the brand was synonymous with local agriculture and home-grown ingredients.

Over the decades, the ownership of the brand has transitioned through several major corporate acquisitions. Today, Craig's is a core brand within the portfolio of the American-based food giant, Kraft Heinz. Despite the global ownership, Craig's maintains a strong local presence in the Oceanic market.

Manufacturing continues to take place primarily in New Zealand through various processing facilities and partnerships. This allows the brand to maintain its identity as a locally-trusted brand while benefiting from the logistical and financial scale of one of the world's largest food and beverage corporations.