Rowenta Studio Dry Glow hair dryer

Rowenta is a historic German brand with a long-standing reputation for engineering precision in household appliances. Originally founded in 1884 by Robert Weintraud as Weintraud & Co. GmbH, the brand was officially renamed Rowenta in 1909. While it gained fame for its irons and coffee makers, it expanded globally into floor care and personal beauty products like the Studio Dry Glow hair dryer featured here.

In contemporary terms, Rowenta is part of the extensive portfolio of Groupe SEB, a French multinational that acquired the brand in 1988 from the American company SEB (originally bought from the Chicago-based Sunbeam-Oster). Although it retains its German design heritage, the majority of its small domestic appliances, particularly mass-market personal care items, are manufactured in China to leverage global supply chain efficiencies, while some premium lines continue to be produced in France and Germany.