Beauty of Joseon Skincare

Beauty of Joseon is a prominent K-Beauty brand inspired by the traditional herbal medicine practices of the Korean Joseon Dynasty. The brand focuses on utilizing 'Hanbang' ingredients—such as ginseng, green tea, and snail mucin—leveraged in modern formulations to address various skin concerns like brightening and anti-aging.

The brand gained global prominence through social media, particularly for its innovative sunscreens and serums. All products are formulated and manufactured in South Korea, adhering to the high standards of the Korean cosmetic industry. The brand is managed by Goodai Global, a company that has successfully positioned traditional Korean aesthetics within the global skincare market.