Made O'Meter
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Dentalux is a private-label oral hygiene brand exclusively owned and sold by Lidl, the German international discount retailer. The product line includes various toothpastes, mouthwashes, and toothbrushes designed to provide professional dental care at an affordable price point.
Because Dentalux is a retailer-owned brand, its manufacturing is contracted out to various specialized dental care manufacturers across Europe, most commonly in Germany and the United Kingdom. This ensures that the product meets European safety and quality standards while maintaining low costs. The brand remains a core part of Lidl's health and beauty portfolio as the company continues its global expansion into 2026 and beyond.
Ownership of the brand sits with the Schwarz Group, one of the world's largest retail organisations. Based in Neckarsulm, Germany, the group manages the production and distribution through its extensive supply chain network, ensuring localized availability across all Lidl markets worldwide.
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