Vivera plant-based meat substitutes

Vivera is a pioneer in the European plant-based food market, specializing in high-quality meat alternatives made from soy, wheat, and other plant proteins. Founded in the Netherlands, the brand has grown from a small family-run business into one of Europe's largest producers of vegan and vegetarian products, known particularly for its plant-based steaks and shawarma.

Since 2021, the brand has been under the ownership of JBS S.A., through its subsidiary Seara Meats. This acquisition marked a significant strategic move for JBS to enter the rapidly expanding plant-based protein sector. Despite the global ownership, Vivera continues to focus its manufacturing and research operations in the Netherlands, maintaining its original Dutch heritage and quality standards.