Virtus pet food

Virtus is a specialized brand of high-protein, grain-free pet food designed for dogs and cats. The brand emphasizes an evolutionary diet, focusing on high animal protein content to mirror the natural nutritional needs of ancestral pets. While the brand has a strong presence in the Italian market, its manufacturing occurs across several specialized facilities in Europe, including Italy and Germany, to ensure high quality standards and ingredient sourcing.

Virtus is a private label brand owned and distributed by Arcaplanet, the leading pet care retailer in Italy. Arcaplanet was founded in 1995 and has grown significantly through organic expansion and acquisitions. The ultimate ownership of the brand lies with Cinven, a global private equity firm that acquired a majority stake in Arcaplanet in 2021 and subsequently merged it with Maxi Zoo Italia to form a dominant force in the European pet care industry.