Made O'Meter
Discover where a brand or product originates
Natural Trainer is a premium Italian pet food brand deeply rooted in the philosophy of combining nature and science. Originally developed by Nova Foods, the brand focused on functional nutrition using natural ingredients to support the health and well-being of cats and dogs.
The manufacturing process primarily takes place in Italy, maintaining a strong connection to its heritage and ensuring high quality standards in its production facilities. The brand became a leading name in the European pet nutrition market due to its specific formulas for different life stages and physical conditions.
In terms of ownership, the brand underwent a significant transition when Nova Foods was acquired. Today, Natural Trainer is part of the Affinity Petcare portfolio, which is owned by Agrolimen, a major Spanish family-owned conglomerate. This acquisition has allowed the brand to expand its reach while maintaining its core identity as an Italian-inspired functional pet food provider.
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