Valley Spire British Extra Mature Cheddar

Valley Spire British Extra Mature Cheddar is a private-label dairy product specifically created for the discount retailer Lidl. The branding emphasizes the use of British milk, indicated by the Red Tractor logo and the Union Jack symbols, ensuring that the milk is sourced from British farms and processed within the United Kingdom.

As a private label, Valley Spire is not an independent brand but rather a house brand owned by the Lidl Stiftung & Co. KG. The product is manufactured through partnerships with British creameries and dairy processors to meet Lidl's specifications. The ultimate ownership lies with the Schwarz Group, a German multinational retail group that operates Lidl and Kaufland globally.