Body & Fit Creatine (Creapure)

Body & Fit is a prominent sports nutrition and wellness brand that originated in the Netherlands. Founded in 1995, the company quickly became a market leader in the Benelux region by offering a wide range of supplements, including vitamins, protein powders, and healthy snacks. The brand is particularly known for its focus on transparency and quality, often utilizing premium ingredients like Creapure, a refined creatine monohydrate manufactured in Germany.

In 2017, Body & Fit was acquired by Glanbia plc, a global nutrition group headquartered in Ireland. This acquisition integrated the brand into Glanbia's Performance Nutrition division alongside other major industry players like Optimum Nutrition. While the manufacturing for these products primarily takes place in the Netherlands to serve the European market, the brand now benefits from the global supply chain and research capabilities of its Irish parent company. As of 2024 and beyond, Body & Fit remains a core part of Glanbia's direct-to-consumer digital strategy across Europe.