Jumbo Cola Light

Jumbo Cola Light is a private-label carbonated soft drink produced for Jumbo Supermarkten, one of the largest grocery chains in the Netherlands and Belgium. This product is designed as a low-calorie alternative to traditional cola, catering to consumers looking for the 'authentic taste' of cola without the sugar content.

As a private-label product, it is manufactured primarily within the Netherlands through a network of local bottling partners that produce beverages exclusively for the Dutch retail market. The brand originated as part of the expansion of the Jumbo retail group, which shifted from being a regional wholesaler to a dominant national supermarket player.

The global ownership remains under the Van Eerd family via the Jumbo Groep Holding B.V. Since the product is an in-house brand, its distribution and local ownership are managed directly by Jumbo, ensuring full control over the supply chain and production standards within the European market.