Action General Merchandise

This product is an item from Action, a well-known Dutch non-food discount retailer. Based on the packaging and the article number (Art. 10280), it is a private-label product specifically manufactured for their stores.

While the brand Action was founded in the Netherlands in 1993, the company sources the vast majority of its hardware and miscellaneous consumer goods from China to maintain its competitive discount pricing. The brand is currently owned by the British private equity firm 3i Group plc, which acquired a majority stake in 2011 and continues to oversee its massive expansion across Europe.